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Joan An Beaudoin is an Amsterdam-based artist, creative director and graphic designer working in a variety of disciplines, including creative direction, graphic design, illustration, interior design, and installation art. In 2023 jury president for the Dutch Creativity Awards – Design category. Joan enjoys working with clients who dare to take an unexpected direction. Her creations are characterized by the combination of color, together with digital and manual elements. 

Born in Zürich, Switzerland and raised in the Netherlands, Joan studied Graphic Design and Fashion and Textile Design at the Royal Academy of Art – Koninklijke Academie van Beeldende Kunsten / KABK – in The Hague and graduated in 2011. 


Joan started her career at the advertising agency Saatchi & Saatchi in Amsterdam, where she designed campaigns for different brands, such as Douwe Egberts, Fiat, Jeep and Samsung. She continued her trajectory working at fashion brand Scotch & Soda in Amsterdam, where she created campaigns, designed graphics and made illustrations for photoshoot sets, murals and window designs.


2015 marked the start of Joan’s career as a freelance creative director and designer. Being a freelance artist has allowed her to take more risks artistically, which led her to work with a variety of exciting clients and brands. Joan is happiest when she is allowed to conceptualize and execute an idea from A to Z, as she did for FloriWorld Experience, where she was given full autonomy to design 8 -interactive- spaces dedicated to the world of Dutch flowers. 


In 2020 she designed floral prints in collaboration with Sissy-Boy for chairs, stools and clothing. Joan’s most recent favorite project is an art installation made for the World’s First Electronic Music Museum – Our House in Club Air in Amsterdam: an altar as an ode to House Music. The diversity in her portfolio makes her excited about her work.


Joan is always exploring new techniques, materials, fabrics and perspectives that she can apply in her work. Her vision is fresh, colorful and ahead of the curve. She knows how to translate her client’s wishes into unique and fitting artworks infused with stories. She loves to collaborate with other creative experts who want to take a product or project to the next level. 



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