Joan An Beaudoin is an Amsterdam-based artist, creative director, and graphic designer. Her multidisciplinary work includes creative direction, graphic design, illustration, painting, interior design and installation art. In 2023, she served as the jury president for the Dutch Creativity Awards in the Design category. Joan enjoys collaborating with clients who are open to exploring unexpected directions: guiding companies and individuals to present themselves strategically through art, branding, and design. Her creations focus on storytelling, characterized by vibrant color combinations and techniques that she continuously refines and applies across her artistic expressions.

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Born in Zürich, Switzerland and raised in the Netherlands, Joan studied Graphic Design and Fashion and Textile Design at the Royal Academy of Art – Koninklijke Academie van Beeldende Kunsten / KABK – in The Hague, graduating in 2011. 

Joan An Beaudoin began her career at Saatchi & Saatchi Amsterdam, designing campaigns for brands like Douwe Egberts, Fiat, Jeep, and Samsung. She then joined Scotch & Soda, creating global campaigns and designing sets, graphics, murals, and windows. In 2015, Joan transitioned to freelance creative director and designer, embracing artistic risks and collaborating with museums and diverse clients, such as her 2020 partnership with Sissy-Boy on furniture and clothing prints.

Her passion for end-to-end conceptualization is evident in projects like the FloriWorld Experience, where she designed eight interactive spaces celebrating Dutch flowers. Her illustrated campaigns for Naif and Fitzroy earned two San Awards and an Esprix Award in 2022 and 2023. One of her favorite projects is an art installation created for the World’s First Electronic Music Museum – Our House in Club Air in Amsterdam: featuring an altar as an ode to House Music. This aligns with her other major passion: music, which is one of her greatest sources of inspiration.
 

The diversity in her portfolio reflects her passion and enthusiasm for her work. Joan loves to paint, and in her free time, she immerses herself in art — whether through exploring nature, traveling the world, creating, or engaging with music and art in various forms — to enhance both her projects and her life.