Joan An Beaudoin is a Dutch-American Art Director and Graphic Designer.
She works across a variety of disciplines, including creative direction, graphic design and illustration and loves to work for brands who dare to take a different direction.
Born in Zürich, Switzerland and raised in The Netherlands, she studied Graphic Design and Fashion and Textile Design at the Royal Academy of Art in The Hague, graduating in 2010.
Starting her career at advertisement firm Saatchi & Saatchi in Amsterdam, working on campaigns for various brands, designing for events, websites and social media content. After that, she worked for 4 years at fashion brand Scotch & Soda in Amsterdam creating content like books, illustrations, graphics for events, photoshoot sets, wall drawings, window design, digital and print marketing assets.
After that period she decided to work as a freelance art director and designer for different clients. The most joy she finds in her work when she can come up and execute random ideas. When the in-2013-still-Dutch-Queen decided to give her crown to her son now-King Willem Alexander, Joan designed a sweater with Beatrix's iconic hairdo and named it "Queen B", which was picked up by the media and sold at Dutch warehouse De Bijenkorf and other (web)shops. Or the complete contrarian service: "Pleurop Bloemen" (English translated Get Lost): send a wilted bouquet of flowers to your (future) ex-lover.