CREATIVE
DIRECTION

Art and creative direction: creating concepts from A to Z and developing art installations

OUR HOUSE/CLUB AIR
ACRYLIC INSTALLATION

"Worship The Beat" – Acrylic installation at the entrance of Our House Museum, located in Club Air Amsterdam . Knowing the historical importance of Club Air and House Music, led me to the idea of creating an altar of celebration. I chose to execute the work in acrylic combined with led lights.

“Our House is the world’s first museum dedicated to the electronic music culture. It opened its door in Amsterdam’s Club Air. The museum is a place for visitors to experience a multisensory tour through the evolution of electronic dance music, from Detroit to Amsterdam and London to Berlin."

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STEVIG AMSTERDAM
INTERIOR & BRANDING

An interior and graphic design concept for Restaurant & Wine Bar on the Van Limburg Stirumplein in Amsterdam. The restaurant is divided into 3 areas: ‘The Artist’, ‘Performance’ and ‘The Chef’s Table’. A place that stimulates all the senses. Besides enjoying a variety of live music, having a (private) dinner at the Chef’s Table and drinking wine one can also freely admire and criticize the works of art exhibited here.

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FLORIWORLD
PHOTO OPPORTUNITIES INSTALLATIONS

FloriWorld is an experience center in Aalsmeer where you can experience both virtual and real flowers and plants and learn more about the Dutch flower industry. Concept + decor design for their photo opportunities area.   

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SCOTCH & SODA AMSTERDAM TRAM
LONDON BUS

Concept & Design for six Scotch & Soda London buses as part of its Christmas marketing campaign and a Scotch & Soda tram in Amsterdam during Amsterdam Light Festival.

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PLEUR OP BLOEMEN

The day before Valentine's Day a complete contrarian service: Pleurop - send a wilted bouquet of flowers to your (future) ex-lover. In the webshop, you could order one dead flower, a stupid letter or a faded bouquet. The action, meant as sarcastic counter-sound at the commercial party went viral and was discussed in many programs. 

SCOTCH & SODA 
THE KEEPER
VIDEO

The Keeper flatters every body shape and is designed by our Amsterdams Blauw designers for every occasion. Thanks to the design and placement of The Keeper’s back pockets, it flatters every bum. We presented women with all different shapes, sizes, ages and looks in different scenery.

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When the in-2013-still-Dutch-Queen decided to give her crown to her son now-King Willem Alexander, this sweater was designed with Beatrix's iconic hairdo and was named "Queen B".

DUTCH MASTERS PAPER CATALOGUE

The Dutch Masters Paper Catalogue is a paper catalogue created for Ten Herkel BV, a company with over 30 years of tradition, distributing paper and printing for a lot of clients. 

QUEEN B

SWEATER AND SHIRT