JOAN AN BEAUDOIN
FLORIWORLD
PHOTO OPPORTUNITIES INSTALLATIONS
FloriWorld is an experience center in Aalsmeer where you can experience both virtual and real flowers and plants and learn more about the Dutch flower industry. Concept + decor design for their photo opportunities area.
SCOTCH & SODA AMSTERDAM TRAM
AND LONDON BUS
Concept & Design for six Scotch & Soda London buses as part of its Christmas marketing campaign and a Scotch & Soda tram in Amsterdam during Amsterdam Light Festival.
CONCEPTS
Creative direction and creating concepts from A to Z.
PLEUR OP BLOEMEN
The day before Valentine's Day a complete contrarian service: Pleurop - send a wilted bouquet of flowers to your (future) ex-lover. In the webshop, you could order one dead flower, a stupid letter or a faded bouquet. The action, meant as sarcastic counter-sound at the commercial party went viral and was discussed in many programs.
The Keeper flatters every body shape and is designed by our Amsterdams Blauw designers for every occasion. Thanks to the design and placement of The Keeper’s back pockets, it flatters every bum. We presented women with all different shapes, sizes, ages and looks in different scenery.
SCOTCH & SODA
THE KEEPER
VIDEO
When the in-2013-still-Dutch-Queen decided to give her crown to her son now-King Willem Alexander, this sweater was designed with Beatrix's iconic hairdo and was named "Queen B".
CONCEPT
& DESIGN
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DUTCH MASTERS PAPER CATALOGUE
The Dutch Masters Paper Catalogue is a paper catalogue created for Ten Herkel BV, a company with over 30 years of tradition, distributing paper and printing for a lot of clients.